Veteran newsman Barry Nolan and Pirozzolo Company are teaming up to offer a unique concept in media training for corporate and not-for-profit CEOs and executives – media training plus media coverage.
Nolan-Pirozzolo clients get six hours of training in on-air media interview skills, plus an edited video to post on their Website or use for presentations. The media coverage includes a minimum of 36 major online media outlets such as Reuters, Market Watch, USA Today, major market TV news, and CNBC plus a news release distributed to the nation’s 900 biggest TV, newspaper and magazine decision makers.
“Executives master effective message delivery in a wide variety of real-world media situations,” explained Nolan. The media coverage focuses on getting the executives’ point of view across on an industry issue that impacts their organization. Topics include government regulation, public policy, the economy, climate change, small business financing, and international trade.
An a la carte menu is also available.
Nolan, a regular on CNBC and NPR, who has worked for ABC, Fox TV, and syndicated fare such as Hard Copy, added, “We help clients figure out how they differ from the chorus of voices that line up on one side or the other of a current issue and develop their own voice – one that distinguishes them from the pack and resonates with their customers and stakeholders."
TV Newsman Barry Nolan
His decades of experience in news and programming, as well his work on Capitol Hill as a senior staff member of the Joint Economic Committee, gives him hard- earned insights into what it takes to be successful on TV, "We helped an anti-terrorism training expert respond to remarks by presidential candidates Rick Santorum and Herman Cain. With our help he was able to take timely advantage of a news event to get his message across on FOX TV.”
Pirozzolo Company founder Dick Pirozzolo said, "Most media training deals only with TV performance. Our approach identifies issues with which clients can ally themselves, shapes their message to support organizational goals, and helps the clients develop the on-air chops needed to make their point with real impact.”
Said Nolan, "If you channel surf the 24 hour news and business outlets on any given day, you will see corporate and not-for-profit organizational leaders in a variety of media settings: one-on-one interviews in studios, on-line conferences, live remotes from a satellite facility, ambush interviews on their doorsteps and at formal news conferences. Our clients get the training they need to handle every one of these situations with ease.”
Nolan is quick to add, “I can give you a good argument for careful preparation in just two letters – BP. Tony Hayward spent his entire career at BP, but sadly for him, he will be most remembered for a two-second sound bite: 'I’d like my life back.' "
Antiterroristm expert Todd McGhee of PHI at Fox 25
For details contact Pirozzolo Company at: 781-235-9911 or email dick@pirozzolo.com
